一个企业网站需要设置哪些功效，网站风格该当如何遴选，域名注册需要属意甚么，诸多成绩搅扰着有建站需求的中小企业。很多中小企业由于没有做好建站计划，招致破费很多，实际建站结果却与预期相差甚远。
A enterprise web site need to set up what function, the website should be how to choose the style, domain name registration need to pay attention to what, many problems with a site needs of small and medium-sized enterprises. Many small and medium-sized enterprise because no well site planning, lead to take a little, but the results and actual site expected far.
针对今朝中小企业不注重网站计划的征象，尚品中国觉得：网站计划是建站前企业对建站目的的审阅，对网站功效、风格、域名、空间、后续实施与维护、用度等事项做出的计划。清晰的建站计划，能对网站扶植起到指点感化，便于告竣企业预期的建站目的。是以，建议中小企业建站前需要做好以下筹办：
For small and medium-sized enterprises at present not value web programming phenomenon, shang pin China think: web programming is built for the purpose of the station enterprise multiple examines, for website functions, style, domain name, space, follow-up promotion and maintenance cost, etc make planning. Clear site planning, can play a guiding role for the website construction, easy to achieve enterprise expected purpose site. Accordingly, the proposal is small and medium-sized enterprises built the station to do the following preparation:
(1)清楚明明建站目的(Clear purpose site)
尚品中国提示，建站目的是网站计划的核心成绩，抉择了网站计划的别的事项，要异常清楚明明和详细。今朝，北京网站扶植目的有以下几种范例：展现型，单方面详细地先容企业及产物，希望汲引企业抽象;联系型，经由过程网站上的互动功效，使企业具有汇集沟通才能，与客户连结联系，可实时获得客户的反应信息;营销型，主要完成电子商务功效;综合型，则包括了以上三种目的。中小企业起首应按照本身产物特色、发卖渠道和发卖对象等状况，清楚明明企业建站目的。
Shang pin China reminds, multiple purpose is the core of the web programming, website planning to other matters, to be very clear and specific. Currently, Beijing website construction purpose has the following kinds of types: display type, comprehensive detailed introduction to enterprise and products, hoping to promote enterprise image; Contact type, through the web site of the interactive function, make enterprise has the network communication ability, stay in touch with clients, can get the timely customer feedback information; Marketing type, mainly realizes electronic business functions; Comprehensive, it contains three kinds of purpose. Small and medium-sized enterprises should first according to their own product features, sales channels and sales object and so on, clear enterprise multiple purpose.
(2)网站功效需合用(Site function should be practical)
网站扶植的目的抉择了网站功效的设置，网站功效则是完成建站目的的门路。比如：展现型网站，具有新闻中心、产物公布、视频展现等经常行使功效便可;而联系型网站，留言板、在线征询、材料下载等功效必弗成少;营销型网站，哀求能完成在线买卖。网站功效合用就好，弗成自觉追求功效上的“豪华”，过于冗杂的功效假如缺乏需要的内容支持，不仅得不到空虚的行使，而且建站用度高昂、占用空间，同时也会影响客户体验。
The purpose of the website construction to the site function setting, the web site is to realize the objective function is the way station. For example: display type website, have the news center, product release, video shows the common functions can; And contact type website, message board, online consultation, information function such as download necessary; Marketing type website, requirement can realize the online trading. Website functional practical good, not blind pursue the function of "costly", too multifarious function if lack of necessary content support, not only can not make full use of, and the high costs of site, take up the space, also affect the customer experience.
(3)网站风格以清晰、简约为主(Web site to clear, concise style is given priority to)
不合的行业，企业网站的主色彩、网站组织、假想风格也有所不合，但都该当遵照清晰、简约合用的绳尺。比如科技型企业，主色彩多为蓝色，
响应式网站定制，蓝色让人认为感性、专业，体现了这个行业的立异性;婚纱拍照行业，普及以大白色为主色彩，大白色代表了幸运、喜庆，体现了办事行业的热忱。别的，尚品中国网站的全数页面假想应主次明白，凸起重点，让拜候者轻松找到想要的内容。图片、视频、flash动画、殊效应用应适当，过量花俏的假想不仅会鹊巢鸠占，而且会影响网站的拜候速度。
Different field, the enterprise website the mass-tone attune of the structure, design style, website is also different, but should follow the principle of clear, concise and practical. Such as science and technology enterprise, the mass-tone attune more for blue, blue let a person feel the rational, professional, reflected the industry's innovative; Wedding photography industry, generally with big red mass-tone, the big red to represent the happiness, joy, reflected the enthusiasm of the service industry. In addition, China is product of the whole page web site should be designed with trenchant primary and secondary, highlight key, let visitors to easily find the content. Pictures, video, flash animation, the special effects should be used properly, too much fancy design not only become, and will affect site access speed.
(4)遴选适合的域名(Choose the right domain name)
域名是一个网站的网上商标，也是用户进入网站的第一道门。简略的域名如(sino-web.net)，便利拜候者影象与拜候，轻易达到事半功倍的结果。是以，在拔取域名时，只管斟酌与企业抽象符合或与企业称号、标识沟通一，最好与站名不合，让用户能够将两者联系在一路。对付同时展开国际外营业的企业，为统筹国际用户尚品中国该当遴选国际域名(.com、.net、.org)，域名也只管行使英文辞汇，便利外洋客户懂得。
Domain name is a website online trademark, also is the user to access the site of the first gate. Simple domain such as (sino-web.net), convenient visitors memory and visit, easy to reach twice the result with half the effort. Therefore, when the domain, try to consider and enterprise image consistent with the enterprise name, logo or unity, the best and the name of the agreement, so that users can will both together. To carry out the business and domestic and foreign enterprise, both for international users shang pin China should choose the international domain name (. Com,.net,. Org), domain name also try to use English vocabulary, convenient and foreign customers to understand.
(5)办事器托管或空间租赁(Server hosting or space rental)
气力雄厚的大型企业基于企业本身庞大的数据库和平安方面的斟酌，凡是遴选自己架设办事器。出于对经济气力和网站需要空间巨细的斟酌，尚品中国建议中小型企业遴选办事器托管办事或者与人合营分享假造主机(即空间租赁)，这样就能够省去治理、维护办事器的大笔用度。一样平常的中小型企业网站空间或者在100M-200M空间。
Strength of the large enterprise based on the enterprise itself huge database and a security perspective, usually set up to choose their own server. Out of the economic strength and the size of the space web site needs to consider, is China's small and medium-sized enterprises to choose the suggestion is hosting service or server share the virtual host (i.e. space rental), this can save management, maintenance of server large expenses. General of small and medium-sized enterprises in about 100 M web space-200 M space.
(6)遴选优良的建站公司(Choose the high quality of the site)
优良的建站公司能够或者帮助中小企业做好网站计划，并为他们供给专业高效的建站办事。就如何遴选优良的建站公司，尚品中国建议中小企业能够从建站公司的运营天资、网站建造履历及妙技气力、建站团队程度和建站性价比等方面终止综合斟酌。
High quality site company can help small and medium-sized enterprises do web programming, and for them to provide professional and efficient service the station. How to choose the high quality of the site, is China's small and medium-sized enterprise can taste Suggestions from the site of the company business qualification, the website production experience and technical strength, the site and the team level resides in cost-effective integrated consideration.
在浩瀚的网站扶植办事供给商中，尚品中国从企业汇集营销角度动身推出的——“建站+实施”一体化汇集营销办事，获得了恢弘中小企业的普遍快乐喜爱。
In many of the website construction service provider, it products from China enterprise network marketing perspective, the launch of the "site + promotion" integrated network marketing service, win the small and medium enterprise are widely favored.
本文公布于北京网站扶植公司尚品中国http://www.sino-web.net/